Northland Inc needed a strong identity for its new shared business workspace concept - one that would bring the space to life even before it was open for business.
Level was asked to develop an identity for the space that found a balance between corporate, funky and fun. At the time, shared office spaces were a new concept, so it was important the brand would project energy and personality that would attract businesses to the new space before it had been established. Involvement in the brand process was far-reaching, including the Northland Inc business development team, representatives from the local business community through to new start-up businesses, and the Northland Inc Board.
The Orchard logo and brand development has ensured the business hub has a strong and recognisable identity.
We worked with the Northland Inc team to help them bring to life a new brand for a unique shared business environment that was still just a concept at the time of development. The Orchard has gone on to become a key tool in Northland Inc’s ability to connect with and support local businesses and has a role both locally and nationally in the growth of Northland's economic development.