Many businesses strive to reach the #1 listing on Google, but a featured snippet is something that will take you one step further. Featured snippets are often referred to as "Position 0" because they sit above the traditional #1 ranking results in an even more prominent position.
What is a featured snippet?
Have you ever typed a question into Google and the answer you were looking for appeared right at the top of the page, often formatted as a helpful list, a highlighted answer to your question, or even a video? That search result is known as a ‘featured snippet’ and it’s Google’s way of giving you a quick and concise answer to your query, without you having to scroll through multiple search results.
How does a featured snippet help your business?
Achieving “Position 0” can boost your visibility, increase your website traffic and increase your brand authority. Think of a feature like a stamp of approval from Google—it means your content is recognised as the most relevant, clear, and informative response to a specific search query.
How do you get featured?
You can earn this prime position by following a number essential SEO best practices. This includes clear and well-structured content across your website, and creating content that directly answers specific search questions your audience is asking. It’s also important to format your content in a structure that Google prefers to read —like lists, tables, or direct answers.
Go With Grace reaches Google’s top spot
Go With Grace is a Whangārei-based organisation dedicated to guiding and supporting New Zealanders through their experiences with death and dying, and has been working with Level since 2022.
Level supported the end-to-end design, development and delivery of the Go With Grace website, which went live in October 2023. During the entire website build process, we worked closely with Go With Grace to gain a deep understanding of their position in the market and the type of questions their audience is looking for answers to. This informed our strategic approach to content development and by following SEO best practices, structuring content with user intent in mind, and focusing on creating high-quality, relevant information, we secured the featured snippet in under a year.
