Study Northland

How do you sell a Northland education to the world?

Study Northland was established as an outcome of the Tai Tokerau International Education Strategy, to create an identity for the region as a global study destination.

Prior to Covid-19, studying abroad was a strongly growing trend, with more than 5 million students travelling to study each year. In any given year, just 140,000 of these students come to New Zealand and less than 1% of those choose Northland as their destination.

The establishment of Study Northland – a sector body for international education in Northland – was one of ten strategic goals to come from the Tai Tokerau International Education Strategy (2017) to help raise Northland’s profile and attract more students to the region.

Our mahi to date

  • Brand Strategy
  • Communications & Engagement Strategy
  • Logo & Identity Development
  • Brand Story & Messaging
  • Website Design & Development
  • Digital Marketing
  • Market Research
  • Workshops & Facilitation
  • Collateral Design & Production

Level was engaged to lead the development of the brand and wider communications strategy for Study Northland, using our experience with international education to develop content that was meaningful to students, parents and agents around the world.

Working alongside Study Northland’s key partner and funder, Northland Inc, we brought together representatives from the international education sector to workshop the development of the Study Northland brand, its purpose and its values. We then worked with the Project Coordinator to develop key messaging and collateral to promote the establishment of Study Northland to key audiences, such as education institutions, education agents and students.

Workshops played a valuable role in gathering insights from the industry.

Study Northland is a brand that needs to speak to a wide range of audiences, including students (both domestic and international), education providers, education agents, teachers, parents and more.

It was critical to ensure the needs of all these audiences were understood and met through the communications strategy. Workshops with students, education providers and other industry representatives provided valuable insights to guide the strategy.

In addition to creating the brand and writing the Study Northland communications strategy, we led the development of the Study Northland website and social media platforms, sales collateral, student ambassador programme (supporting content marketing and storytelling), promotional videos in collaboration with Auckland Unlimited and Study Auckland, and media engagement.

"At first I thought it would be a very hard adventure but over time I have got used to life in New Zealand because my host family helps me so much to learn the 'Kiwi' way of doing and saying things. Now after only eighteen months of being here I really feel that I am also a 'Kiwi' / New Zealand citizen."

Youseff Awad, Egypt