Brand and Marketing Strategy

Sometimes when produce is grown locally, it really does taste better

Maungatapere Berries is a Northland-based berry growing business with a vision to not just grow tastier berries but to support the local community and create sustainable employment as well.

Maungatapere Berries first approached Level in 2018 looking for support to plan, design and build their new website. Conversations evolved into where the website fitted into their wider business and marketing strategy and during this process, we got to know the team and quickly realised they had an amazing story to tell. We were delighted to be able to help them tell this story, and a number of years later, we continue to work alongside the team on a wide range of marketing solutions to help grow the company and help them achieve their goals of environmental, social and economic sustainability.


Over the years we have provided a wide range of marketing advice and services to Maungatapere Berries, including developing their brand story, creating brand guidelines, PR and media support, packaging design, corporate gifts, point-of-sale collateral, resources for trade shows and other industry events, signage and digital marketing support. Claiming shelf space in New Zealand’s leading supermarkets can be tough, and it’s awesome to see this Northland-based company competing on a national scale.

In addition to redesigning Maungatapere Berries' fresh punnet packaging, Level created brand new looks for the frozen packaging range.

Packaging design can be challenging, especially in the food and beverage sector, where requirements and restrictions can be tough. Level were delighted to redesign Maungatapere Berries' fresh berry packaging, for raspberries, blackberries, blueberries and solberries, as well as the new frozen packaging range which was launched in 2021.


In 2021 Maungatapere Berries teamed up with Papaka Road Distillery, based on the Tutukaka Coast in Northland, to launch a delicious new raspberry gin.

Level were asked to design a label for this amazingly coloured gin, to capture the collaboration between Papaka Road Distillery and Maungatapere Berries. We loved getting to know Mike and Beth from the distillery and absolutely love their approach to business and life in general. The end result is a high quality, stand-out label on an absolutely high-quality stand-out gin. One of the reasons we enjoy building long-lasting relationships with businesses is that we get to really know and understand what makes a company tick, and we get to share in their successes as they grow and evolve. Even better, sometimes we get to sample delicious local gin.