Dying Matters Week is a new national event that officially launched in New Zealand in August 2024. The event brings together experts from across Aotearoa for presentations, workshops and talks to support people to start conversations about death and dying. There were over 40 in-person events and 4 online events across 7 regions; in Whangārei, Whangaparāoa, Auckland, Porirua, Palmerston North, Otago and Canterbury.
Dying Matters Week was proudly brought to life by Level client, Go With Grace, and it has been a privilege for Level to have been involved since the event’s conception. Go With Grace is a Whangārei-based organisation dedicated to guiding and supporting New Zealanders through their experiences with death and dying, and has been working with Level since 2022.
In partnership with Go With Grace, Level supported the event end-to-end, from ideation and development through to marketing and delivery. Our work on Dying Matters Week 2024 included Brand Development, Communications & Engagement Strategy, Event Management, Collateral Design & Production and Digital Strategy and Delivery.
Logo & Identity Development
Level was asked to develop a meaningful identity for Dying Matters Week that was appropriate for what is a sensitive subject for many. It was important the brand feel gentle and welcoming to a variety of audiences of all ages and demographics.
The logo and brand development has ensured Dying Matters Week has a recognisable identity that works within the industry environment and is approachable for the general public.
Bringing the event to life
Dying Matters Week 2024 took place from Monday 5th to Sunday 11th August around Aotearoa, with events running from Northland in the north to Otago in the south. Level helped to deliver 40 in-person events and 4 online events across 7 regions. Our involvement began with event planning and promotion and continued through to on-site event facilitation and delivery.
Communications and Engagement Strategy
Level supported Dying Matters Week to generate awareness, engagement and event attendance across New Zealand through media releases, print media, digital marketing and offline promotion. We were also successful in building strategic relationships with communities, industry and national organisations who actively shared events on their online channels and engaged with events and posts online and in-person.
Some of the organisations supporting the event were:
Digital Strategy, Design & Implementation
Level created, delivered and managed an online presence for the brand-new Dying Matters Week across multiple key channels including the Go With Grace website, Facebook, Instagram and Linkedin. Our work included development of event landing pages and digital registration systems to facilitate the event process, including email database management and email marketing. Our digital efforts across July and August successfully brought over 12,000 new visitors to the website and delivered 100,000 Facebook views.
Collateral Design & Production
The programme required a variety of digital and print collateral for print media, digital marketing, offline promotion and onsite signage. Level produced posters, digital billboards, print advertising, programmes and digital marketing assets, as well as arranging video and photography at a number of the key events. We continue our partnership with Go With Grace and Dying Matters Week and work is already underway building the sponsorship package and organiser kits with a view to Dying Matters Week 2025 and beyond.
